Harry Tibbles AS Media

Motherhood

The film 'Motherhood' stared Uma Thurman. The plot is...... In Manhattan, a mother of two preparing for her daughter's sixth birthday party has no idea of the challenges she's about to face in order to pull off the event.

And with a plot like this people thought that it would do some business. How wrong, the film grossed £86 which means that less than 10 people went to go and see the film in the whole of the UK. But reviews of the films said that it was ‘not very good (though it’s not terrible either)’ and we found out that it was only ‘released in one cinema in London only. Very little PR was done’. It has been said the ‘This limited release is a tactic to gain exposure and reviews for DVD, VOD and TV sales. They expected to do very little business in theatres (though maybe not this little)’ Reasons for this may be ‘The distributor may have been contractually bound to release the film in theatres when in fact, it should never have appeared in theatres (but the film maker demanded it), therefore they did the minimum needed to fulfil their end of the deal.’ Also ‘The DVD was released on the same day as the theatrical release’

Red-One Camera

The first ever feature film to be finished with this camera was ‘Red Canvas’ and the Director Steven Soderbergh had this to day about it, "this is the camera I've been waiting for my whole career: jaw-dropping imagery recorded on board a camera light enough to hold with one hand. I don't know how Jim and the Red team did it—and they won't tell me—but I know this: Red is going to change everything." He has since then gone on to use the camera again for films as ‘District 9’, 'The Girlfriend Experience' and 'The Informant!'.

Distrobution

After a film is produced it needs to be distributed, a film distributor is responsible for releasing films to the public either theatrically or for home viewing (DVD, Video-On-Demand, Download, Television etc) They can do this directly if they own cinemas but most commonly they would have to go to a theatrical exhibitor or sub-distributors.

If a distributor is working with a theatrical exhibitor, the distributor secures a written contract stipulating the amount of the gross ticket sales to be paid to the distributor by the exhibitor (usually a percentage of the gross) and then collects the amount due, audits the exhibitor's ticket sales as necessary to ensure the gross reported by the exhibitor is accurate, secures the distributor's share of these proceeds, and transmits the remainder to the production company (or to any other intermediary, such as a film release agent).

They must also make sure that the prints are at the cinemas on the opening day aswell as monitor that the cinemas are showing the film as many times as in the contract and that its to the minimum seats as in the contract, and ensure the prints' return to the distributor's office or other storage resource also on the contract-based return date. In practical terms, this includes the physical production of film prints and their shipping around the world (a process that is beginning to be replaced by digital distribution) as well as the creation of posters, newspaper and magazine advertisements, television commercials, trailers, and other types of ads. They must also make sure that there is a full line of film advertising material.

Mar Needs Moms

There is no two way putting this, the film was a flop, its was another 3D film to be released by Disney and it could also been seen as the end of 3D cinema. Disney expected the film to strike rich with in the cinema. But however the $175million that the film cost to produce it only made less than $7million on its open weekend in the US. People are beginning to stop paying extortionate prices for a 3D film and for Disney to make a 3D film, was this a good idea?

The Kings Speech - Case Study

What makes a British Film?

To become a British film the film needs to meet 3 out of 4 set guidelines by the British film council. These are:

1. The maker test

2. The production cost test

3. The labour cost test

4. Previously filmed material

They have now made it broader from the 2003 rules; they now include the extra ones of

Film set in the UK
Lead characters British residents or citizens
Film based on British subject matter
Dialogue mainly consisting of English language
Studio/location shooting/visual or special effects done in the UK
Music recording/ audio post production/ picture post production done in the UK
British director
Majority of cast British
Majority of crew British

This means that with more films being classed as a British film it brings over more people wanting to make films in the UK witch intern brings more money into the economy. Further more this will expand the UK film industry to a point that we can start making bigger and better films that do do good in the box office such as ‘The Kings Speech’

EXHIBITION ISSUES - Box Office in the UK

On its opening weekend the film grossed a £3.52 million with previews of £227,000 compared to a previous big hit of ‘Slumdog Millionaire’ that only did £1.83 million. It even had problem being made as both BBC Films and Film4 passed up on the opportunity and the production was only saved by the funding of the UK Film Council. In turn the film did a great deal for the council as it had been giving the label of funding films ‘that would have been made anyway’ so seeing as the UKFC was a last chance for ‘The Kings Speech’ and did an overall gross of £150 million (taken on Retrieved 18 March 2011).

EXHIBITION ISSUES and reviews: the film's reception

BAFTAS – Nominated 14 / Won 7

OSCARS – Nominated 12 / Won 4

‘The King’s Speech’ isn’t just an enlightening period drama, but a very entertaining, heartfelt and surprisingly funny crowd-pleaser’ - http://www.timeout.com/film/reviews/89059/the-kings-speech.html

Firth is excellent because he humanizes George VI — making him rounder than some haughty profile - http://www.filmjunk.com/2011/01/06/the-kings-speech-review/

A crowning achievement that's sure to be the talk of this awards season – Roger Tennis cinemaclips.com ( http://www.rottentomatoes.com/m/the_kings_speech/ )

Critical Reviews:

- "The portrayal of Winston Churchill and the royals in The King's Speech is a blatant rewriting of history" - quote from The Guardian:

- There are other critical review but focusing on the historical inaccuracies such as women wearing seemles tights before they were invented and ‘Bertie’ wearing a Kilt that was neither Scottish or designed before the time of the film taking place

You Tube Reviews (Web 2.0 and EXCHANGE:

- Mark Kermode says that this film is sure for awards and so is the main lead Colin Firth but this is because there is a relationship there in that there is a commoner and someone regal such as he said in The Queen and like The Queen the commoner is someone of power and that we can relate to them not because they are British is that they both are below someone more powerful or have something they can’t have control of like the speech impediment in The Kings Speech

The Film's PRODUCTION ISSUES

- The films producers knew that the film needed ‘the weight of attaching key cast’ and they knew that if they through the standardised protocol of agent that Geoffrey Rush wouldn’t probably see the script so they took matters into their own hands and posted it right through his letterbox. This did leave them with a 4 page angry email from his agent but it did end with him accepting the role

- The $15m project shot on a tight schedule of 39 days in and around London at the end of 2009. One tough obstacle, Canning says, was the “mind-bending” scheduling of the cast: Firth was doing awards promotions for A Single Man, while Helena Bonham Carter, playing his wife Elizabeth, could only shoot on weekends since she was making Harry Potter And The Deathly Hallows. - http://www.screendaily.com/home/awards/the-kings-speech/5022661.article

The Kings Speech - Poster

Both the image and the text are very strong and even to some extent they fight against each other from attention. Both of the poaster have the same layout with both men on them being in suits and the bottom of the poster the information is the same and in the same style. On the poster on the left the phrase 'God save The King' covers most of the poster and therefore shows that the film is about the monarchy and we then presume that Coling Firth is the king. from the poster with Geoffrey Rush his eyes are looking away from the camera and with previous knowledge of the film you would know his character is effectivly looking over the King.

The colours of the poster relate very much to the royal family, the blue relates the blue blood and what not, also the hint of gold in the title clealry connotes jewels and money. Finally the use of black and white in the majority of the picture connotes the formality of the film and formalness is something often related to Royals.

the poster with Coling Firth looks allot like the common 'Keep Calm and Carry On' posters that will give audiences something to relate to aswell as attract certain audiences.

from looking at the trailer for the kings speech the film is shown to appeal to audiences that are intrested in Britain and why they created a film that is so british with the royal family, but it also is appealing to those who just want to watch an interesting film about a man that can't talk.

Looking at this screen shot of the film you can see that it fits in with the style of the posters, the main person in this Helena Bonham Carter is dressed in blue of the same shade as of the poster and this does the same as the blue on the poster. She is also wearing a fur shoulder coverer and in the time that this film is set fur would have to be real and only a select few people (mainly the weathly) would be able to afford it.

The man in the background is wearing a uniform that fits in with the style of uniform that we commonly see in the present day with the royal family, even if you didnt know this the gold in his outfit fits in with the gold in the poster and adds a touch of class to the picture.

There is also glasses in the picture that are only meant for drinking at social occasions, which only rich people went to in the time the movie is set

FIlm Release Paterns

Wide ReleaseThe most common release pattern, in which the film is released nationally in all markets. This is the pattern used by the majors, since this type of release pattern requires a heavy investment in prints and national advertising, which while having reach into all markets, is expensive. With a wide release, the producers and distributors can realize revenues to recoup their investment in a shorter time period (provided that the film is successful). Finally, revenues from DVD sales can also be realized faster from a quickly-executed theatrical release (the shorter the time period between the theatrical release and the DVD release, the greater the potential for DVD income).

The Modified Wide Release
The film will open in a few major markets and expand week by week to build awareness and allow positive word-of-mouth reputation to develop. This type of release would initially be supported spot advertising (advertising in a specific geographical area, such as a city) and may move to national advertising once it expands to other markets.

Exclusive and Limited Runs
Exclusive and limited runs begin with engagements at a limited number of screens, traditionally in large urban areas, such as Toronto. Based on favourable reviews and positive word-of-mouth, the film may move slowly to additional theatres. This release pattern is almost always used for upscale 'art-house' or foreign films and may be part of a platforming strategy, where critical acclaim in an important market will assist in providing momentum for a wide release.

Territorial Saturation ( a territory is an geographical area in which the film is released, i.e. Europe, the UK, USA, etc.)
Territorial saturation involves saturating a territory with bookings, heavy advertising and promotion, before moving on to another territory. This method would be used for films tailored to specific markets. In Canada, this would be seen with French-language films, which primarily would be well-received only in Quebec. It is also used by independent distributors for exploitation or family movies.

Universal Release – the film is released in several countries on the same day. For instance a major blockbuster is sometimes released in the USA and the UK on the same date. - Avatar

Shynola - Making A Film

They stopped work on their other projects such as the music video and adverts and used the money in their company account in order to fund their script writing. But they were writing a script based on a book so they also needed to buy the rights of the book which would of used a considerable amount of the saved money. he also goes onto to say that ' it is completely unsolicited' and he doesnt know if this is na otherdox appoach to film making.

in December it is their plan to start sending out their finished script so that bvy January they can tweek it, where they will then have their final script they would send out to a short list.

'Firstly this will be our two production companies, here and in the US, who have affiliations with Ridley Scott's and Francis Ford Coppola's film production companies. We also know the main chap at Warp films, though it is very debateable that they could summon the required funds to make it. We also have a few contacts in America, and I imagine we will start to consider US agents to represent us in Hollywood. The film is set in London, and would hopefully remain so. So personally, I imagine that we'll end up getting money from France, say Canal+, somehow' - how they plan to get the money

they did find some problems and that the film was on hold because the book they based the film around was complex and in trying to dumb down the script wasnt good enough as this was still complex. and because by this point they had ran out of money Shynola as a company had to start working again where they made an opening sequence to Scott Pilgrim V The World and a Nokia Advert not to mention the Intel advert which in Shynolas words would replenish 'their fat levels'

but they are still thinking about making the film and have taken the idea aboard about making a short film using an extract from the book which is not in the final film as a calling card for the future.

As of the last contact they havent found any of the money but they have found someone that will try and get them the money so the film so far is back on.

3D films on the slide

its is clear that the 3D market isnt as lucratrive as first thought, but it doesnt mean that it hasnt worked out it just meansthat we cant think that the 3D side will make as much as the 50% people think or hope it will make. avatar here is an exewption with 80% of people going to see it in 3D - this could be becuase of the uniqueness of the film and theyt thought the 3D would intensify this.

TRON: Legacy Marketing

Above the Line:

- TRON Night: An IMAX 3D Experience happening on October 28th. Select 3D and IMAX 3D theatres worldwide will be playing a 20 minute sneak peek of Disney’s “TRON: Legacy.” The event is sponsored by Asus Computer International.

- TRON Tuesdays: Every Tuesday leading up to the release of the movie, on December 17th, exclusive new video content, including behind-the-scenes clips, trailers and artwork, will be released on the web. Learn more at Facebook.com/TRON

Below the Line

- TRON: Get On The Grid Sweepstakes: sign up at Disney.com/TRONsweeps

- TRON Soundtrack: with music scored by Daft Punk, will release on December 7th.

- Tons of new TRON products have been revealed, including tech gadgets, clothing, toys and more!

- TRON: Evolution video game, based on the “TRON: Legacy” movie, will release to stores on December 7th.

- ElecTRONica: a night-time street event at Disney California Adventure to celebrate “TRON Legacy.”

- In addition to these Oakley are releasing $150 3D glasses!

- At the Walt Disney World Resort in Florida, one monorail train was decorated with special artwork depicting lightcycles with trailing beams of light, along with the film's logo. This Tronthemed monorail which was renamed the "Tronorail" was unveiled in March 2010

- Tron: Legacy themed encore using a Daft Punk music piece titled "The Game Has Changed" from the movie soundtrack, using new effects and projections on Paradise Pier attractions. The encore officially premiered on November 1, 2010.

- Ice hotel in Sweden

National

- The website that gave a countdown

- On December 19, 2009 a new poster was revealed, along with the second still from the movie

- On October 19, 2010, a new banner was revealed, combining segments from the original Tron poster in it. In the poster, Sam reaches out for his disk in the air, with Quorra by his side in the world of Tron

- The first theatrical trailer was released on March 5, 2010 with Alice in Wonderland, and featured scenes with Sam, Flynn and the Tron world. The second trailer was attached to Step Up 3D. Another trailer was attached to Resident Evil: Afterlife one was also attached to Jackass 3D (it also meant that people going to see another film would get the trailer for TRON and by sticking it against films that were expected to do well meant that there would be a wide range of people seeing the trailer)

- 23-minute preview of the movie was screened on many IMAX theaters all over the world, except in southern Sweden

- That same day, a clip was released via the internet and the iTunes Store where Quorra apparently saved Sam in her lightrunner

Local

- The Comic Con event in which TRON showed some footage of the sequel

- Flynn's Arcade was re-opened at that location; with several Space Paranoids arcade machines and a variety of '80s video games. A full-size light cycle from the new movie was on display.

- Banners promoting the film paved the way to the 2010 Comic-Con convention centre, making this a record third appearance for the film at the annual event