Harry Tibbles AS Media: March 2011

3D films on the slide

its is clear that the 3D market isnt as lucratrive as first thought, but it doesnt mean that it hasnt worked out it just meansthat we cant think that the 3D side will make as much as the 50% people think or hope it will make. avatar here is an exewption with 80% of people going to see it in 3D - this could be becuase of the uniqueness of the film and theyt thought the 3D would intensify this.

TRON: Legacy Marketing

Above the Line:

- TRON Night: An IMAX 3D Experience happening on October 28th. Select 3D and IMAX 3D theatres worldwide will be playing a 20 minute sneak peek of Disney’s “TRON: Legacy.” The event is sponsored by Asus Computer International.

- TRON Tuesdays: Every Tuesday leading up to the release of the movie, on December 17th, exclusive new video content, including behind-the-scenes clips, trailers and artwork, will be released on the web. Learn more at Facebook.com/TRON

Below the Line

- TRON: Get On The Grid Sweepstakes: sign up at Disney.com/TRONsweeps

- TRON Soundtrack: with music scored by Daft Punk, will release on December 7th.

- Tons of new TRON products have been revealed, including tech gadgets, clothing, toys and more!

- TRON: Evolution video game, based on the “TRON: Legacy” movie, will release to stores on December 7th.

- ElecTRONica: a night-time street event at Disney California Adventure to celebrate “TRON Legacy.”

- In addition to these Oakley are releasing $150 3D glasses!

- At the Walt Disney World Resort in Florida, one monorail train was decorated with special artwork depicting lightcycles with trailing beams of light, along with the film's logo. This Tronthemed monorail which was renamed the "Tronorail" was unveiled in March 2010

- Tron: Legacy themed encore using a Daft Punk music piece titled "The Game Has Changed" from the movie soundtrack, using new effects and projections on Paradise Pier attractions. The encore officially premiered on November 1, 2010.

- Ice hotel in Sweden

National

- The website that gave a countdown

- On December 19, 2009 a new poster was revealed, along with the second still from the movie

- On October 19, 2010, a new banner was revealed, combining segments from the original Tron poster in it. In the poster, Sam reaches out for his disk in the air, with Quorra by his side in the world of Tron

- The first theatrical trailer was released on March 5, 2010 with Alice in Wonderland, and featured scenes with Sam, Flynn and the Tron world. The second trailer was attached to Step Up 3D. Another trailer was attached to Resident Evil: Afterlife one was also attached to Jackass 3D (it also meant that people going to see another film would get the trailer for TRON and by sticking it against films that were expected to do well meant that there would be a wide range of people seeing the trailer)

- 23-minute preview of the movie was screened on many IMAX theaters all over the world, except in southern Sweden

- That same day, a clip was released via the internet and the iTunes Store where Quorra apparently saved Sam in her lightrunner

Local

- The Comic Con event in which TRON showed some footage of the sequel

- Flynn's Arcade was re-opened at that location; with several Space Paranoids arcade machines and a variety of '80s video games. A full-size light cycle from the new movie was on display.

- Banners promoting the film paved the way to the 2010 Comic-Con convention centre, making this a record third appearance for the film at the annual event

Film 4

1. What is Film4's remit (its reason and purpose for being)?
The remit for Film 4 is to proved chance for upcoming directors and those directors that are stabiles but haven’t had the recognition for some time.

2. What types of films are green-lighted by Film4? Give examples of films and genres.
The ones that are green lighted are British; set in Britain such as This Is England which is set in Sheffield and Four Lions also set in Sheffield. They have green lighted Slumdog Millionaire which is not set in England but fits in with the British culture of the UK having a large Asian population. The genres however are all alternative in the way that none of them are meant to be big blockbusters so when Film 4 found that Slumdog was going to do well they changes the release from DVD to cinema.

3. Why is Tessa Ross regarded as "the mother of British film-making" and therefore instrumental for Film4's success?
She is regarded as the mother because she has been described as one of the "three musketeers" of independent film finance. This also fits in with the idea that she isn’t the face of her films but rather the person pushing the people up there. Being a mother means that she nurtures and she has nurtures films into winning awards and with Slumdog winning 8 Oscars, proves that she instrumental in the success of Film 4.

4. How much is Film4's yearly budget and how much of it did "Slumdog Millionaire take up? ( Be careful with this one as co-productions, UK Lottery money and deals with Pathe, etc. helps make Film4's budget stretch further!)
When they made Slumdog Millionaire the budget was £10 million and it took $15 million to make and after the success Film 4 then increased its budget to £15 million.

5. Why does Film4 form partnerships with other companies/individuals?
Film 4 partners with other companies and individuals to gain more money for their projects, because as a company they are small they don’t have enough money to fund films just on their own Slumdog Millionaire would not of happened if Film 4 didn’t use partnerships

6. What is the future for Film4 - budget and film-wise?
The budget has increased by 50% from the £10,000,000 to £15,000,000 with Film 4 hoping to boost the overall budget to £50,000,000 in 2011

7. What problems did Film Four face in the naughties?

The problem in the nighties began with 2001 where Film 4 lost £5,700,000 due to Charlotte Grays film that was the most expensive Film 4 have ever made. Alos in 2006 announced a huge change to their original business model due to struggles. What they set out was to pay TV on a subscription service to bringing in adverts as they thought this is how they would make their money