TRON: Legacy Marketing

Above the Line:
-          TRON Night: An IMAX 3D Experience happening on October 28th. Select 3D and IMAX 3D theatres worldwide will be playing a 20 minute sneak peek of Disney’s “TRON: Legacy.” The event is sponsored by Asus Computer International.
-          TRON Tuesdays: Every Tuesday leading up to the release of the movie, on December 17th, exclusive new video content, including behind-the-scenes clips, trailers and artwork, will be released on the web. Learn more at Facebook.com/TRON

Below the Line
-          TRON: Get On The Grid Sweepstakes: sign up at Disney.com/TRONsweeps
-          TRON Soundtrack: with music scored by Daft Punk, will release on December 7th.
-          Tons of new TRON products have been revealed, including tech gadgets, clothing, toys and more!
-          TRON: Evolution video game, based on the “TRON: Legacy” movie, will release to stores on December 7th.
-          ElecTRONica: a night-time street event at Disney California Adventure to celebrate “TRON Legacy.”
-          In addition to these Oakley are releasing $150 3D glasses
-          At the Walt Disney World Resort in Florida, one monorail train was decorated with special artwork depicting lightcycles with trailing beams of light, along with the film's logo. This Tronthemed monorail which was renamed the "Tronorail" was unveiled in March 2010
-          Tron: Legacy themed encore using a Daft Punk music piece titled "The Game Has Changed" from the movie soundtrack, using new effects and projections on Paradise Pier attractions. The encore officially premiered on November 1, 2010.
-          Ice hotel in Sweden

National
-          The website that gave a countdown
-          On December 19, 2009 a new poster was revealed, along with the second still from the movie
-          On October 19, 2010, a new banner was revealed, combining segments from the original Tron poster in it. In the poster, Sam reaches out for his disk in the air, with Quorra by his side in the world of Tron
-          The first theatrical trailer was released on March 5, 2010 with Alice in Wonderland, and featured scenes with Sam, Flynn and the Tron world. The second trailer was attached to Step Up 3D. Another trailer was attached to Resident Evil: Afterlife one was also attached to Jackass 3D (it also meant that people going to see another film would get the trailer for TRON and by sticking it against films that were expected to do well meant that there would be a wide range of people seeing the trailer)
-          23-minute preview of the movie was screened on many IMAX theaters all over the world, except in southern Sweden
-          That same day, a clip was released via the internet and the iTunes Store where Quorra apparently saved Sam in her lightrunner

Local
-          The Comic Con event in which TRON showed some footage of the sequel
-          Flynn's Arcade was re-opened at that location; with several Space Paranoids arcade machines and a variety of '80s video games. A full-size light cycle from the new movie was on display.
-          Banners promoting the film paved the way to the 2010 Comic-Con convention centre, making this a record third appearance for the film at the annual event
-          At the Walt Disney World Resort in Florida, one monorail train was decorated with special artwork depicting lightcycles with trailing beams of light, along with the film's logo. This Tronthemed monorail which was renamed the "Tronorail" was unveiled in March 2010
-          Tron: Legacy themed encore using a Daft Punk music piece titled "The Game Has Changed" from the movie soundtrack, using new effects and projections on Paradise Pier attractions. The encore officially premiered on November 1, 2010.

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